Top 7 Content Marketing Courses (Free & Paid)

content marketing courses

As digital technologies develop at a rapid pace, it has become clear that content plays a vital role. It certainly helps in the success of your e-commerce business and website.

In fact, most of the experts often describe the content as the king of modern-day digital marketing. Thus, content marketing has become one of the most important tools for every website owner and digital marketer.

But how will you learn the art of content marketing? Well, there are several free as well as paid content marketing courses available. As a matter of fact, it will help you learn all the tricks of content marketing without any issue. Here are your best e-learning courses related to content marketing, which helps you to start a good career with advanced level knowledge in this area.

List Of Best Content Marketing Courses:

1. Get certified in the Fundamentals of Digital Marketing

  1. Provider: Google
  2. Course Content: 26 modules|40 hours
  3. Type of Certification: Course Completion
  4. Pricing: Free 

With this course, you will be able to learn the fundamentals of digital marketing. Next, you will get certification from Google Digital Garage. It will help you to improve your CV and get better-paying jobs easily. Comes with accreditation from the Interactive Advertising Bureau Europe as well as the Open University, it allows you to become well versed in the fundamentals using content marketing courses. All the modules have been specially created by Google Trainers with real-life examples as well as practical tasks. As a result, teachs you to use your skills in real life. 


  • Offers unlimited access to the course materials. 
  • Ensures learning at your own pace.
  • Comes with video tutorials. 

2. Content Certification Course

  1. Provider: Hubspot Academy
  2. Course Content: 14 lessons| 55 videos| 11 Quizzes| 6:08 hours
  3. Type of Certification: Course Completion
  4. Pricing: Free 

This is a fundamental course on content marketing that allows you to understand the basics in utmost depth. In this course, you will learn how to create content in most effective consistently by using a proper framework. Furthermore, it will teach you how to repurpose content in such a way that they will be attractive to search engines as well as the online audience. Above all, it will help you to become a strategic content marketer. 


  • Learn how to build a long term content strategy. 
  • Understand how you need to tell a story through your content such that it is loved by all.
  • Gain tips and tricks to make your content rank at the top in search engines. 

3. The Strategy of Content Marketing 

  1. Provider: Coursera
  2. Course Duration: 20 Hours
  3. Type of Certification: Course Completion
  4. Pricing: Free 

An intermediate level content marketing course, it is a collaboration between the leading content marketing authorities like UC Davis and Copyblogger. Here, you will learn the most efficient strategies that leading content marketers use to gain and retain customers profitably. Furthermore, it will help you to understand how to develop and implement the content marketing strategy. In fact, it measures the effectiveness of the content. Finally, you will also learn how to write compelling content. As a result, build your personal brand by using a strategic framework while writing.  This is one of the top content marketing courses to learn from the start.


  • Available in both English and Serbian. 
  • Set your own deadlines as per your convenience to pursue the course.

4. Content Marketing Foundation

  1. Provider: LinkedIn
  2. Course Instructor: Brian Honigman
  3. Type of Certification: Course Completion
  4. Pricing: Free 

A well-formulated content marketing strategy can help you greatly to create a brand identity, enhance the visibility of your brand, and above all, create an endurance level with your audience. In this course, you will learn about different concepts and tricks. Moreover, it will teach you how to create a robust content plan and understand different content types. Above all, you will understand how to write, design, and curate content that everyone will love.


  • Learn how to optimise content.
  • Understand innovation and the best ways to experiment with your content.

5. Marketing in a Digital World 

  1. Provider: Coursera
  2. Course Duration: 27 Hours
  3. Type of Certification: Course Completion
  4. Pricing: Free 

In this course, you will be introduced to the digital world. Here, you will learn how the devices are changing the world of marketing rapidly. Moreover, you will also know how you can adapt to it. You will also learn how you can use digital devices to actively promote your business. Therefore, ensure the right placement for your products. Lastly, it will also help you to understand how digital tools can be utilised to set the right price. Therefore, enhance the visibility of your brand. 


  • This course is the part of iMBA program offered by the University of Illinois 
  • It has been rated as one of the Top 50 MOOCs of All Time by Class Central

6. Internet Marketing for Smart People

  1. Provider: Copyblogger 
  2. Type of Certification: Course Completion
  3. Pricing: Free 

This course is a systematic approach to ace online marketing. You will learn the best method to create a profitable ecommerce business or to market your offline business on digital platforms effectively. It introduces you to the most advanced concepts that every digital marketer use. This course will also help you understand how to build relationships with your audience, how to perform content marketing efficiently, direct response copywriting and how to establish the worth of the product you are selling.


  • It is a 20 part course that covers everything you need to learn as an online marketer.
  • Offers an email newsletter delivering new concepts to your inbox.

7. Influencer Content Marketing 

  1. Provider: Udemy
  2. Course Instructor: Srinidhi Ranganathan
  3. Type of Certification: Course Completion
  4. Pricing: $7

In this course, you will learn how to create effective contents that will be loved by your audience and search engines alike. It will also introduce you to the tricks of increasing your search engine visibility and increase the traffic. Moreover, you will learn how to utilise secret tools like Backly to create shareable links and add a definitive call to action to your social media posts. 


  • Provides you with the tips and tricks to produce large volumes of relevant traffic to your blog or website in real-time.
  • You will also learn the ways to make your content viral on social platforms. 

Frequently Asked Content Marketing Questions

1. How do I become a content marketer?

Anyone with good writing skills and intelligence can become a content marketer. Enrol in any of the above courses to learn the tricks and concepts to become a certified content marketer. 

2. Is content marketing a good career?

Of course, content marketing offers excellent high paying carrier opportunities. Top companies like IBM, Amazon, Walmart, Tata Consultancy Services and others often recruit content marketers for enriching their business to further degree.

3. How do you write content for beginners? 

As a beginner, it is important that you plan ahead and create a content strategy using your skills. After that, write a copy of the content then edit it to give the content its final shape.

4. How do I get a job in Content Marketing?

Pursue a recognised content marketing course, learn the tricks and be certified after successfully completing the course. After that, you will be able to apply and get hired in different content marketing positions. 


With the ongoing digitization of the world, creating a credible online brand identity has become a necessity for most businesses. And it can easily be done through content marketing by learning any of these content marketing courses from the above. So that you can become a content marketer, and provide your business with a profitable position in the market today.  And improve this exponentially, you should know about Social media marketing as well. If you like, you can go for social media marketing courses here.

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